Lozhkin Alexander
I’m a Product Design Lead with 13+ years of experience across fintech, e-commerce, and data-heavy products, including 6 years building and leading teams. I’ve worked across B2B and B2C, in both startups and large-scale products used by tens of millions of people.
Azerbaijan marketplace vision 2027
Birmarket is the largest marketplace in Azerbaijan, with around 1.5 million monthly active users. This concept explores the product vision and visual direction for the next two years. My role was to identify key user pain points in current product, rethink core user flows and navigation, and design the main screens and overall brand direction.
Digital wallet in a conservative country
m10 is a local digital wallet built for a relatively small market of Azerbaijan, with the challenge of speaking to two very different audiences at once: a more conservative adult users and Gen Z.
We deliberately avoided complex solutions. The interface relied on simple transitions, and we chose not to use effects like blur because a large share of users were still on older phones. Instead, we focused on creating delight through illustration, thoughtful flows, and an experience that felt clear and effortless. The result was a very simple product with a distinct personality, one that resonated with both audiences.
Digital card that gives you nothin but fun
We had strict business restrictions: no cashback, no special perks, and no big discounts. So instead of building the value around rewards, we focused on the experience itself: making the application flow smooth, the card design feel special, and the whole product genuinely enjoyable to use.
Brand Illustration Guidelines
We used an illustration style that felt fresh for the local market, with references to national memes, folk tales, and everyday customs.
© Alexander Lozhkin 2026