
I worked 15+ years across fintech,
e-commerce, and complex data-heavy products
I’ve built and scaled multidisciplinary design teams, leading up to 16 people.
Along the way, I helped build a digital wallet from the ground up in Azerbaijan, designed the purchase experience for Yandex Market’s 30M+ users, and worked on investment-management products in the UK.
Follow me on LinkedIn →
How I work— Find the real problem— Turn intuition into hypotheses— Prototype, test, and learn.— Turn proven patterns into systems
